💰Market Opportunity
A vast market with huge profit potential and no winner-takes-all dynamic.
Last updated
A vast market with huge profit potential and no winner-takes-all dynamic.
Last updated
The social app market has been growing strongly since Covid thanks to growing number of people who rely on social discovery apps to socialize with strangers.
60% internet users are using or have used social discovery apps
$30B Matchmaking market size
$143.8B social entertainment app market revenue, 10.9% annual growth
$2.5bn Onlyfans rev. as success story of paywalled content
The stranger social market is a highly competitive "red ocean" market, but it doesn’t follow a winner-takes-all model—no single product holds more than 30% of the market share. This sector is large enough, with diverse user needs and high monetization potential, meaning even a small innovation can capture significant market share. We can see the size of this market reflected in Tinder, valued at over $42 billion, Bumble at $10 billion, and Bigo at $8 billion.
From the beginning, Pumpkin is designed as a Web2.5 product, that aims to serve all existing Web2 social app users. So our user base is not limited to the small population of Web3 users.
With our strategy for Web2 and Web3 users to continuously attract each other, we believe someday we can be bigger than these traditional platforms.