💰Opportunity

Massive Converging Markets: Pumpkin targets the intersection of Web2 and Web3 audiences. There are over 5.1 billion social media users globally​ and 580 million cryptocurrency users as of 2023​ – a combined user base in the billions. This convergence of mainstream and crypto communities represents a huge addressable market hungry for integrated experiences.

Fragmented User Experiences: Today’s digital interactions are siloed and inefficient. The average user juggles 6–7 social apps​ – messaging in one, shopping in another, streaming content elsewhere – resulting in friction and drop-offs. For example, when users must leave a social app to complete a purchase, 91% abandon their carts​. Creators and communities are spread thin across Discord, Telegram, Twitch, etc., leading to lost engagement and conversion. This fragmentation is a huge pain point, wasting user attention and monetization opportunities.

Security & Privacy Concerns: Users are increasingly uneasy with current platforms’ security and data practices. Privacy breaches, data mining, and spam/scams (common in today’s social and messaging apps) undermine trust. Web2 giants monetize personal data, and Web3 communities relying on unsecured chat apps face phishing and hacks. There’s a growing demand for a privacy-focused platform that users and communities can trust for both communication and transactions without compromising security.

Web3 Community Gaps: Crypto and Web3 users have no mainstream platform that serves all their needs. They congregate on Telegram/Discord for chat, then use separate dApps or exchanges for transactions, and Twitter for content – a disjointed experience. This siloed approach lowers engagement and efficiency (e.g. coordinating a token trade or NFT sale via chat is clunky). Pumpkin sees a huge opportunity to become the go-to hub for Web3 users, by integrating wallets, chats, and live dApps – and in doing so, also attract mainstream users curious about crypto in a safe environment.

Untapped Multitrillion-Dollar Opportunity: By solving these pain points, Pumpkin can capture value from a rapidly growing market. Integrated platforms have already proven successful in silos – e.g. WeChat’s mini-program ecosystem boasts ~949 million MAU in China​, and TikTok’s live commerce is redefining retail. Yet globally, no one has unified these experiences. Pumpkin’s seamless model can tap into the multi-trillion-dollar social commerce wave, becoming the platform where these billions of users converge. In short, Pumpkin addresses a massive market with significant unmet needs – a recipe for high-growth and outsized impact.